Conversation Framing

Posted: March 23, 2011 in Uncategorized

Random Stranger: “Oooo Jason it’s nice to meet you, I’m (fill in the blank).  So you work at Google that’s kind of awesome.”

Jason: “Well no I don’t work at Google, actually a friend of mine who picked up the tickets works for Google, somehow this is the name-tag I got.”

Random Stranger: Excitement and energy in voice begin to slowly fade, priority of refilling empty beer increases exponentially.  “Well that makes sense, ummm so what do you do?”

Google has this really interesting proposition.  It’s a proposition very few companies ever get to.  It’s a subtle statement that says “regardless of what I do, I work at Google and I must be interesting.” And I’ve found for the most part it’s true.  The quirky, crazy, wildly brilliant people that they largely employ (although occasionally social awkward) are incredibly intriguing folks.  But what about your company…

Most of us don’t work for Google and as far as name tag spotting goes we live (thankfully) in relative obscurity.  So how do the masses get by?

Lets go back to my short stint as an employee of Google.  At that event I was introduced to a friend of a friend.  “This is my friend Jeremey, Jeremey this is Jason.”  Pretty normal intro… So we run through the basics, and eventually and unsurprisingly we get into the unavoidable question of “What do you do?

Well I’m an Emmy award winner.”  Interesting start.  “Really, for what?” Than we get into it; and he does voiceovers for a Sesame Street character.  [How fucking cool is that?]  As we start talking further he gets into a web series he has that’s one numerous awards for its writing and an ice cream flavor he invented with bacon in it.

I think by this point you get where I’m going.  Company brand be damned, every person has the opportunity to create their own Google ora.  And it’s not by perception; it’s the cool shit that you do, the rules that you break, the things you produce and the lives that you change.  It’s the opportunity to have the name above the company mean just as much if not more than the company name below it.  It’s an opportunity to build your own frame, now go build it.

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